Tuesday, May 20, 2014



Gestalt Theory 1

I designed the logo above by trying to use some of the Gestalt design principles we learned in class.  Pop'n Sweets is a local company that sells soda and candy from around the world.  I used the closure and proximity traits to create a soda bottle from single lines.  I also tried to put the font in such a proximity that unified the text to the picture to produce a unified whole.  I would hope that this design gives the logo a clean and modern feel.

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