In Case of Fire

For whatever reason, my typography "Call to Action" didn't upload properly. Here it is again.

I wanted to do something that had an everyday, common warning mixed with the action it was implying, like an onomatopoeia with font. The lead-up font would be calm, with only a slight description attached to the word "fire." The follow-up would be more dramatic, more exciting and show something more akin to the action itself.