For this assignment, I wanted to research the meaning behind the Starbucks logo. I have never really paid attention to the green logo until this weekend. At first glance, all I see is a mermaid cartoon with the brand name--Starbucks Coffee. After doing some research on this company, I have come to the following conclusion. The mermaid looking cartoon is actually a siren--which is a sea creature symbolizes desire. I feel like this is a perfect symbol for the Starbucks company because in a way many individuals are drawn to coffee and need coffee in their morning routine. I believe that this siren connate the fact that coffee is desirable to all individuals who consume their products on a daily basis.
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