I kept thinking of the word lift, and how it can have a few different interpretations. I have always like President Uchtdorf's talk about Lifting where you stand, or in other words, edify and improve all the time, no matter where we are. The structure of the word LIFT makes it appear heavy and bold. "Where you stand" is placed smaller than LIFT to emphasize that it isn't important that we stand, but LIFT no matter what.
By making the bottom part of the letters darker than the top it really gives some serious weight to the world lift. Good work.
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