Tuesday, January 30, 2018

Semiotics #1

1. The signifier here is a image of a statue of a bull in ready to charge.
2. The statue signifies the power, aggressiveness and brute force that comes from Wall Street and the people who work there. It is a symbol of the success of the market in times past and its continual success thought to happen in the future.

3. Since the statue was made after a stock market crash, the economy hasn’t been all good as the bull is supposed to represent. We have had other crashes and dips in the market that change the meaning of the bull to show failure despite all the power and aggression. Wall street has failed and had to be bailed out and that is not what the bull represents. Currently we are in a good state, but it will inevitably fail again which will change the meaning of the bull again. In resent news, the Fearless Girl statue was placed in front of the bull changing the meaning completely. Now the girl represents innocence and the power of women and maybe even men who are not superior. The bull is then in turn the bully or the thing we are fighting against. It is making the bull the villain in this scenario instead of a powerful force for good as the artist intended it to represent.

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