Semiotics #1

1.  The signifier is the large chunk of metal that has been sculpted and shaped to look like a bull.
2.  What it signifies, however, is much more than that.  Ultimately, this image represents the determination of businesses to succeed and to grow.
3.  The muscles on the bull are large and strong, signifying strength and power.  The expression on the bulls face signifies determination and rage.  The stance of the bull is crouched, with his tail up and his head down.  This signifies that the bull is ready to fight and confident in its ability to win.  In the stock market, loss is represented by the bear and growth is represented by the bull.  All of these factors help us understand that the sculpture here represents the determination of businesses to succeed.