Tuesday, October 22, 2013

Applying Gestalt Principles


Gestalt Principles: The logo I designed above uses both continuation and figure/ground Gestalt principles. A single line is used to create the "S" and the "L" which causes the eye to move from one letter to the next. If look even closer you can see that the "S" is also used to make a combination lock using both the black from letter and white space from the background.





Real Life Gestalt Applications: I found the logo on one of my roommates hates quite interesting. I like how the Logo used proximity with two distinct shapes to make one complete logo.

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