Gestalt

I went to BYU Bookstore and I saw the way they display beverages and I noticed one Gestalt principle, the principle of similarity. Elements that share similar characteristics will be perceived as belonging together., so the flavors were put together because they have the same color and label.

I created these letter and erased part of them to make the brain imagine the rest of them. I used the principle of closure because we are all able to fill in the blanks. Also, I used the same color for them to create the idea that they belong together and they form the word: creativity.