I used the empty hammer graphic so the viewers would know that the call to action has to do with labor.
I used a black, etched font to convey that the words were half-hazardly hammered down.
The hammer is void of color and consequentially empty, much like the act of work without a direction.
I capitalized the word "empty" to express the importance of the word.
My typography draws readers' attention to the centralized, orange, and softly written call to action.
I centered the words to convey the letters, words, colors, fonts, and spacing as working together.
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