Tuesday, October 28, 2014

Grid Composition: #FeedTheHippos

I aligned the hippos to on an intersection of the 3x3 grid, as well as both of the sections of text on different intersections.

As this was a mock PSA almost, I wanted the text to be bold and powerful, which is why I chose the sans serif font that I did, as well as putting the headline in all caps. I also put the background and text in black and white to make it more powerful, as well as to contrast the bright colors of the hippos.

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