Typography- Call to Action: Camden Buchanan

Skinny America

I wanted my call to action to be about fighting obesity. I was playing off the idea that most fast foods offer "Freshness." Yet in reality we know we are getting the opposite when we spout off our order into the drive-thru microphone. I thought the idea was powerful because of the irony. The use of the french fries and the left over grease to spell out the something they are not.