I like typography because it can take something and completely manipulate it to be something else based off of the font chosen. If you took the type away from this image, it would just be a gradient background - pink to yellow. Pink normally seems more girly and yellow more sunny, but when you add this font, it completely changes. It suddenly seems sporty and modern and it's no longer bright and girly. I also really like sporty-looking fonts in general, but specifically how this one changes the whole feeling of the image.
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