Tuesday, July 14, 2015

Typography


A wish is a simple thing so I chose to keep my design simple and open. I manipulated the letter spacing so that the dandelion fit perfectly in where the "i" would usually be placed. I wanted this call to action to draw the viewers mind into space as they pondered about what they would wish for. In order to create that effect, I made the dandelion a lot larger than the rest of the text and had it's seeding floating off into "space." I also put the text towards the bottom left corner of the page to create that upward thinking effect. I kept the text somewhat small and left lots of negative space in the design to convey the endless possibilities you can have when you make a wish. 

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