Monday, October 26, 2015

Elephant Lives Do Matter


I wanted to create something that sent a message regarding elephant poaching in Africa. In this image, the proximity of the letters connect them together as a whole. There is also a figure/ground optical illusion of which the letters themselves "eLDM" create the body of an elephant. Lastly, closure was used in a way that helps the eye to more easily see the image for what it is meant to be. The colors are complimentary and the brown provides an excellent "muddy" backdrop for the elephant which is created with two different complimentary blues to help the image to stand out as an elephant and individual letters.

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