Monday, October 26, 2015

Gestalt/Color

I have always loved the color scheme of the Phoenix Suns. The Orange and Purple are relatively complimentary to one another on the color wheel. I filled in with the reddish and maroonish hues the colors that fall in between to give the logo a strange sense of continuity.

I used closure to create the word "Suns". Nothing more than well-placed dots made that word appear, the outline of the word barely even exists on the purple outline. Since all the dots share similar characteristics in shape and size, the eye naturally groups them together.

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