Jennifer
Frost Visual
Literacy Final Comms
303 Professor Cutri
The
billboards goal is
to motivate people to seize an adventure, exploration, and beauty by visiting
Utah National Parks.
Part
of the inspiration for my designs come from the travel bug in me. With school
and work, I can only spend so much and go so far- but here in Utah, we have a
luxurious outdoor playgrounds that are underutilized.
1-Pictures
of the national parks in Utah are composed
to their size and placement to show the vast natural beauty of Utah waiting to
be experienced. I used pictures that are full of bright (refreshing sunrises
and sunsets) and contrasting colors that can convey freshness, life and beauty.
The typography of Utah is used in a white font color so that while the eye is
capturing the beautiful images of National Parks, the person can connect that
these adventures are in Utah. The question, ‘Have YOU Lived?’ is positioned at the
top to prompt reflection about have you lived in Utah, truly lived in Utah and
experienced these adventures. The ‘YOU’ is in all caps and bolded to almost
shout, as we learned, that this billboard is talking to you. This billboard
wants you to live in Utah by seizing adventures, exploring and taking in the
beauty of Utah National Parks.
*The format
in the two Bryce Canyon billboards could also be altered with pictures of Moab,
Capitol Reef, Canyonlands, or Zion’s National Parks.
2-The
second billboard captures the complimentary
colors of blue (sky) and orange (Bryce Canyon formations). The Gestalt principle of background/ foreground
is depicted with the symbol part of the Bryce Canyon picture taken out in the
shape of person (or the symbol of a man that we associated with being a
person). The Gestalt principle of background/ foreground allows the reader to
reflect on the question and then see the image and be able to place themselves
in the picture where the white man symbol stands. The typography of ‘WHAT IS
MISSING? YOU.’ is a stencil-like font to match the stencil image of a person.
Since the typography is stencil,
there are gaps in the lettering, but the eye is able to connect the pieces
(Gestalt principle of closure). The ‘Bryce Canyon Exit 94’ is typed in a
magical font to portray the magic and beauty awaiting you as you visit!
3-
I love this one! The picture is compelling with sky and unique rock formations
of Bryce Canyon. The billboard answers the question many ask out loud or in the
head of, “Is that earth? Where is that?” because this picture looks like it
could be from another planet. Without the font used, the message would not come
off as exciting or compelling. In many science fiction shows and books, we
often see a certain family of fonts that depict conversations with aliens with
more digital, old computer fonts and this billboard utilizes that perception.
Since the font chosen can be
associated with sci-fi and out-of-this-world experiences, it conveys that you
too may go to Bryce Canyon National Park and have an adventurous experience
that seems ‘out-of-this-world.’
The typography used for
‘Experience’ is a font that looks like it has been on an adventure and
experienced something.
No comments:
Post a Comment