Tuesday, September 24, 2013

Semiotics 1?

So I'm pretty sure we are supposed to turn this assignment in as a hard copy in class, but all these people keep posting on here so I'll do both just to be safe. Feel free to delete this if it isn't necessary.

Signifier- This is a rather large chunk of bronze that has been shaped to look like a bull.
What does it signifiy?- I think this is interesting, because I think I've been alive long enough to see this bull take on very different meanings. The original, intended, thing this bull signifies is powerful and aggressive business. After "Occupy Wall Street", however, the bull has come to signify the uncaring and brutal nature of large business to many Americans.
What supports my analysis?- The symbol of a bull is associated with power, ferocity and dominance, primarily because these are traits exhibited by the animal. The sculpture highlights these as well- the eyes and mouth are snarling, the horns are lowered, the tail is whipping and the body is tensed, ready to charge. These all physically signify aggressiveness and even anger. The sheer breadth of the bull and its metal construction lend it a lot of weight to signify its power and dominance.

The difference in my analyses is derived from the context. The bull is very prominently displayed near Wall Street in New York, and has become closely associated with the big money/business of capitalist America. In times of strong financial profit, the bull is then associated with the power and dominance of American business. More recently there has been a growing distrust between the lower and upper classes in America, and the bull is associated instead with the uncaring, ferocious nature of heartless business practice.

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