Monday, September 23, 2013

Semiotics- The Bull signifier, signified and analysis

1. The signifier is a large piece of an element of metal  shaped in such a fashion to be equivalent to two times the normal size of a bull.

2. The bull signifies power, dominance, readiness, experience, confidence, determination, aggressiveness in the business, exchange and market world. You see the power by the bulls large size that communicates its ability to dominate. The stance portrays its seriousness to get the job done and a readiness to do so. The sculpted and defined muscles declare its experience that has built it to be such a dominating force and ability to contribute to the rest of the world and also protect itself. Portraying readiness and aggressiveness is also exuding from the bull by its stance that the bull is not standing idle chewing its food but ready to fight and work.

3. The context now with this bull is its continued fierceness and loyalty to overcome any challenge. With the economic downfall and struggles, the bull presses on with its willingness, preparation and character to remind Americans and people everywhere that the American market will fight to be successful. Tourists make a special effort to get a photo taken with this beast because of the symbolism of strength and 'good fortune' that it signifies.
                        -Jennifer Frost

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